NEWS

L.O.L. Surprise! expands digital reach with new OTT channel

Published on: 2nd April 2019

MGA has partnered with SuperAwesome and Future Today to distribute VOD content across Roku, Apple TV and Amazon Fire.

L.O.L. Surprise! is bringing its original YouTube branded content to OTT channels worldwide. MGA Entertainment, has partnered with kidtech platform SuperAwesome to deliver L.O.L. Surprise! Unboxed, and more, to 50m additional homes around the world via Future Today.

“Our dedicated focus on providing our fans a secure outlet where they can safely enjoy our content has positioned MGAE as the gold standard for children’s safety in the digital landscape; no other toy company has successfully done this,” said Isaac Larian, CEO and founder of MGA Entertainment. “We will continue to succeed in digital because we continue to deliver fresh, innovative and original content; and we will soon bring more new, creative ideas to other MGAE brands such as Poopsie Surprise, Kingdom Builders, Little Tikes, Viro Vega and more.”

SuperAwesome is the world’s leading kidtech platform, connecting responsible brands to over half a billion children every month while ensuring total digital safety and privacy. Integrated by the top kids’ content platforms, such as Future Today, SuperAwesome’s designed-for-COPPA technology ensures that all digital engagements with the under-13 audience are fully compliant.

“With over 170,000 kids going online for the first time every day, a completely new digital landscape is being created. It requires companies to design both for privacy but also responsibility to engage with this audience, areas where MGA Entertainment has always set the very highest standards. We’re very proud to count it as a customer,” stated Dylan Collins, CEO SuperAwesome.

L.O.L. Surprise! entertainment content is currently available on the L.O.L. Surprise! YouTube channel to nearly 1m subscribers with more than 330.1m views to date. The brand is expanding its reach to Roku, Apple TV and Amazon Fire where users will enjoy over 60 videos of original content, including: Unboxed S1-S3, L.O.L. Surprise! World, How Do You Unbox?, Eye Spy Mini Series, behind the scenes footage, Bloopers and more. New videos are uploaded every Thursday.

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