Gok Wan and Katie Piper were joined by 10,000 fans at Westfield, London for a L.O.L. Surprise! fashion event, which also previewed the brand’s latest products.

Fashion icons and confidence advocates Gok Wan and Katie Piper were joined by 10,000 fans at the L.O.L. Surprise! fashion show at Westfield London on Sunday. The public event previewed exclusive looks inspired by L.O.L. Surprise! fashion dolls in three feel-good catwalk shows, whilst showcasing the latest products from the brand new L.O.L. Surprise! Fashion Show range.

The event saw DJ Gok Wan providing the soundtrack for the first catwalk show of the day, led by Loose Women star Katie Piper, followed closely by 11 child models dressed head to toe in couture looks inspired by L.O.L. Surprise! dolls, and L.O.L. Surprise! branded clothing from George at Asda.

Members of the public were able to join the free event, taking to the catwalk in-between shows. Glitter face paint and hair artists were on hand to get guests catwalk ready, before they took to the stage and walked in the footsteps of Katie and the models, championing their inner confidence and working the runway.

Guests were also able to see the brand’s latest Fashion Show product range on display, including L.O.L. Surprise! Fashion Show dolls, O.M.G. Fashion Show dolls, the O.M.G. Fashion Show Mega Runway play set and the Fashion Show House. The range celebrates self-expression through fashion and styling, allowing fans to mix and match fashion accessories and outfits, whilst channeling their inner designer, to create outfits and hairstyles fit for the runway.

The 60-minute L.O.L. Surprise! Winter Fashion Show movie, available on Netflix on 22nd October, will bring to life the L.O.L. Surprise! fashion show characters and toy segment in time for the holidays.

Fans can look forward to familiar elements throughout the movie, including the popular 2022 Toy of the Year nominee for Playset of the Year, the L.O.L. Surprise! House of Surprises. Fan-favourite characters, like Neonlicious and Royal Bee, also play a starring role.

To celebrate the worldwide premiere, families, celebrities, collectors and content creators will participate in global viewing parties, throwing at-home watch parties complete with a pink runway to show off their fashions, festive confections and fashion accessories and using the hashtag #LOLSurpriseFashionShow on 22nd October.

“The highly anticipated L.O.L. Surprise! Winter Fashion Show movie and toy line are bound to be instant sensations this year and a big part of the holiday season,” said Isaac Larian, founder and CEO of MGA Entertainment. “Families will love getting to know these characters, both familiar and new, throughout the new movie which features transforming fashions, unforgettable new music, and fun easter eggs for our super fans to discover.”

Magic Star has once again partnered with L.O.L. Surprise! to release five brand new original songs for L.O.L. Surprise! Winter Fashion Show. Listen to the new EP and all other L.O.L. Surprise! songs here.

L.O.L. Surprise! Fashion Show Dolls come in the iconic, spherical surprise packaging that kids know and love, and there are 12 characters to collect. The L.O.L. Surprise! O.M.G. Fashion Show Mega Runway boasts 1,500 Mix & Match looks, 12 new characters, as well as 80 surprises to unbox and packaging that transforms into a runway.

To find out more about the L.O.L. Surprise! brand, visit: www.lolsurprise.com