The L.O.L. Surprise! brand took over Hamleys’ flagship store in London to showcase its new Queens range over the Jubilee bank holiday weekend.
L.O.L. Surprise UK hosted an exclusive pop-up in Hamleys Regent Street to mark the Platinum Jubilee. Visitors were “royally wowed” as the L.O.L. Surprise! take over of Hamleys’ Regent Street store showcased the new Queens range over the bank holiday weekend.
Shoppers were able to celebrate the Jubilee with exciting activities, including the chance to take a seat on the exclusive L.O.L. throne and strike a pose in the L.O.L. Surprise photobooth. Exclusive limited edition L.O.L. Surprise Queens colouring sheets were also handed out to the first 1000 visitors each day.
The full L.O.L. Surprise! range of product was on display for visitors to browse, including the new Queens Dolls, which are currently the number 10 best-selling toy in the market.
The L.O.L. Surprise! Queens collection celebrates confidence and the spirit of sisterhood. There are four L.O.L. Surprise! O.M.G. Queens Fashion Dolls to collect: Sways, Prism, Runway Diva and Miss Devine. Each doll’s character is built on embracing who they are and strutting fierce style, whether on the runway, dance floor or at the exclusive Queens gala. Kids can unbox 20 surprises with each doll, including fashions and royal themed accessories.