Activities at the launch included a giant L.O.L. Surprise! ball pool, themed doughnut decorating and a Winter Disco confetti photo booth.
Celebrities and the UK’s biggest family influencers were amongst those who attended the L.O.L. Surprise! Winter Disco launch on Monday 21st October. Held at the Natural History Museum’s ice rink, the event celebrated the launch of the Winter Disco toy range from L.O.L. Surprise!
The three hour event welcomed DJ and mum Jo Whiley on the decks, and celebrities including Lou Teasdale, Helen Flanagan, Imogen Thomas and Dan Osborne, who all attended with their families. Activities included a giant L.O.L. Surprise! ball pool, themed doughnut decorating and a Winter Disco confetti photo booth.
The new Winter Disco range includes L.O.L. Surprise! Glitter Globe dolls, Fluffy Pets, Lils dolls and L.O.L. Surprise! O.M.G. dolls, including a Collector doll. Each collectible combines L.O.L. Surprise’s iconic layers of unboxing, packaging that transforms into winter-themed playsets, and stylish accessories.
Additional play set items include L.O.L. Surprise! #OOTD Advent Calendar, the three-story Winter Chalet, the 2-in-1 Glamper, and the 70+ surprise toy, Amazing Surprise.
Fans have enjoyed being immersed in the world of L.O.L. Surprise! at experiential events, including Camp Bestival 2019. Trend-led events, innovative digital campaigns, and ongoing creative social support will continue to reinforce the launch campaign throughout the Christmas season.