Staying connected and maintaining friendships has never been more important, says MGA, with children home from school and missing their friends and family.

To help combat feelings of separation, L.O.L. Surprise! is launching a national BFF Pen Pal campaign, encouraging children who are social distancing at home to find alternative ways to stay in touch with their friends as well as offering parents a fun activity to keep children occupied.

Launched last Friday, the campaign will teach children how to stay in touch with their friends and family the old fashioned way, sending postcards to each other. Whilst having fun and connecting with their friends, this campaign also aims to encourage children to take a break from screen time and bring back the fun of writing and exchanging letters with their friends.

The postcards will be available to download for free from the L.O.L. Surprise! UK Facebook (@lolsurpriseuk) and Instagram (@lolsurprise.uk) pages with a range of postcard designs from popular collectible ranges Lights, O.M.G. Fashion Dolls, Boys and #Hairvibes. Each will include a fun activity, from colouring-in to spot the difference. Fans who aren’t able to make it out to the post box will be encouraged to ask their parent or guardian to share their postcards with their friends digitally.

The campaign is part of a wider brand initiative to help beat boredom at home. Throughout the coming month, the brand will be sharing regular free activity content on its social media channels including quizzes, games, colouring-in sheets, dance challenges and more. Parents can follow #BBsBoredomBusters to find new activities each day.