NEWS

L.O.L. Surprise! Remix launches with global YouTube viewing party

Published on: 15th September 2020

The L.O.L. Surprise! Remix Series brings together fashion, music and entertainment.

L.O.L. Surprise! Remix

To celebrate the launch of  new line, L.O.L. Surprise! Remix,  a global live stream event will be held on Saturday, September 26th from 11am on the L.O.L. Surprise! UK Instagram channel, before moving to the global launch at 5pm on the L.O.L. Surprise! YouTube channel.

In preparation for the event, pre-sale at global retailers begins today for the new products and a new music album will drop online and at retail on September 25th. Fans can visit  www.lolsurprise.com from today to find free downloadable party activities and the new Remix dance tutorial.

The launch will kick-off in the UK with a day of live digital content starting from 11am on Saturday 26th September. Fans can expect product reveals, celebrity appearances, exclusive influencer video content, a massive live giveaway and a virtual karaoke session with a UK popstar. Then, at 5pm, fans can join the global live viewing party.

“This is no ordinary toy launch. L.O.L. Surprise! is a triple threat – for the first time we are launching together an innovative product line that is unlike anything at retail, an original music album that the team developed and the world’s biggest viewing party,” said Isaac Larian, CEO and Founder of MGA Entertainment Inc.  “L.O.L. Surprise! is the No.1 fashion doll because we don’t settle for traditional. We create cultural tsunamis — moments and movements that get fans excited and that break through ‘the ordinary’.”

The L.O.L. Surprise! Remix live viewing party will be hosted by Tahani Anderson and is a one-of-a-kind music and dance show. Renowned choreographer Marvin Brown orchestrated the dances and state of the art digital scenery, which will be presented in a 360-degree virtual reality experience.

Unboxing will debut the exciting new product line, including a boombox and record player packaging that really plays music!.

For the first time ever, L.O.L. Surprise! is releasing a full album of original music! ‘REMIX’ is available to pre-order today and includes all new songs, bringing together five genres — Pop, R&B, Hip Hop, Country and Rock,  so there’s something for everyone to enjoy. The album will be available on CD, streaming and download across all platforms and partners on September 25th, with the lead single ‘Crew Remix’ already available.

The Remix range is available to pre-order now. For more information about L.O.L. Surprise!, please visit www.lolsurprise.com.

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