L.O.L. Surprise! The Movie will be released in the UK on Netflix from today (8th October), supported by a Movie Magic range.
Bringing together the worlds of toy and entertainment, a Movie Magic theme is featured in L.O.L. Surprise! The Movie, available to watch on Netflix from Friday 8th October. Fans will see their favourite characters embark on an adventure across the B.B. verse filled with music, dance and lots of surprises along the way .
L.O.L Surprise! The Movie has already amassed over 14m views of the trailer and teasers across social media. The 45-minute animated movie is set in a world full of lights, camera and action where one girl goes on a journey to find the hero inside herself and create the most epic movie ever, with a little help from her L.O.L. Surprise family.
Sony Music, Magic Star and Masterworks have partnered with the four BFFs: Royal Bee, Lady Diva, Neonlicious and Swag to record brand new original songs for their movie debut. Get Up and Dance, Shades and Pose, all from the soundtrack of the movie, are available on all music platforms now.
Along with the movie, L.O.L. has created a range ideal for Christmas lists this year, bringing the movie to life with the L.O.L. Surprise! Movie Magic dolls, L.O.L. Surprise! O.M.G. Movie Magic Fashion Dolls and the L.O.L. Surprise! O.M.G. Movie Magic Studio.
Fans can collect all 12 brand new L.O.L. Surprise! Movie Magic dolls, each with 10 surprises including a cue card and a unique surprise Movie Scene, movie props and 3D glasses.
The new L.O.L. Surprise! O.M.G Movie Magic Fashion Dolls feature all four new Silver Screen Queens from the movie: Starlette, Ms. Direct, Spirit Queen and Gamma Babe. Each doll comes with two outfits, additional surprise accessories and packaging that transforms into two movie-themed environments.
Meanwhile, the L.O.L. Surprise! O.M.G. Movie Magic Studio set includes 12 exclusive dolls as the cast and crew, plus packaging that folds out into a 360-degree playset, a green screen and a movie theatre. Over 70 surprises are hidden throughout the playset for kids to find and unbox using the included 3D movie glasses.
“After the success we had bringing L.O.L. Surprise! to the music industry with Remix last year, we have upped the ante this year to inspire fun, creative and imaginative play for children,” said Isaac Larian, CEO and founder of MGA Entertainment. “Not only are we bringing our popular characters to life with a movie, but we are giving kids all the tools they need to imagine and create their very own movies.”
An ongoing series of activity across PR, social and digital is supporting the Movie Magic range and movie launch, including a UK-only digital Film Festival competition; the global L.O.L. Surprise! Movie Magic Awards, which will see young content creators from around the world competing for awards voted by fans and a panel of all-star judges starting from 22nd October; retailer exclusive event pop-ups throughout the UK; celebrity partnerships and more.
The Movie Magic range is complemented by the O.M.G. House of Surprises and 4-in-1 Glamper, which both tie into L.O.L. Surprise! The Movie.
For more information about L.O.L. Surprise!, visit the website here or follow the brand on Instagram @lolsurprise.uk and Facebook @LOLSurpriseUK, using the hashtag #collectlol.
