MGA Entertainment is hosting the birthday event with a free, fully immersive virtual concert for L.O.L. Surprise! fans around the world.
Taking place on 7th July, MGA says the L.O.L. Surprise! fans’ virtual concert will be a fully immersive experience with dancing, trivia and huge surprises throughout, including the naming of the biggest L.O.L. Surprise! fans.
The global celebration will be hosted by TikTok sensation Pressley Hosbach featuring That Girl Lay Lay, with the 13-year-old hip-hop and rap artist singing her biggest hits. Other special guests include; Big Will and his crew, launching the world premiere of the “Somewhere in Between” dance video, exclusively for L.O.L. fans. The birthday show promises to be full of surprises, featuring immersive technology, trivia, and a reveal of the biggest, most fierce and fabulous global L.O.L. Surprise! fans. Plus, 100 Superfans will be given $500 to support causes of their choice.
The event takes place as the L.O.L brand continues to go from strength to strength; the launch of latest addition to the range, the all-new L.O.L. Surprise! Tweens, was announced this month.
“707 is L.O.L. Surprise! Day, a momentous occasion that everyone at L.O.L. Surprise looks forward to all year round,” said MGA CEO and founder Isaac Larian. “This is the day we take time to really celebrate our fans, our individuality, our inclusiveness and of course the fierce fun that L.O.L. inspires. We have gone above and beyond to make the concert an immersive unique experience because we all know L.O.L. is great, but it’s better with all of our fans together,”
The brand has partnered with Little Kids Rock, a nonprofit organization with a mission to bring inclusive, culturally responsive music programmes to kids across the US, to celebrate the big day.
Parents can register for free tickets at LOLSurprise.com/LOLDay, and will receive a one-use link to watch live on the Looped platform on 7th July.