L.O.L. Surprise! unveils new Queens range

Published on: 4th March 2022

With the brand-new Queens doll series, L.O.L. Surprise! celebrates confidence and the spirit of sisterhood.

MGA Entertainment (MGAE) has launched a ground-breaking new series in celebration of confidence, inclusivity and lifting each other up – L.O.L. Surprise! Queens. The collection celebrates the spirit of sisterhood by straightening each other’s crowns, embracing who they are and always supporting their friends. The range includes L.O.L. Surprise! O.M.G. Queens  Fashion dolls, an L.O.L. Surprise! O.M.G. Queens Deluxe collector doll and the L.O.L. Surprise! Queens dolls assortment.

There are four L.O.L. Surprise! O.M.G. Queens Fashion Dolls to collect: Sways, Prism, Runway Diva and Miss Devine. Each doll’s character is built on embracing who they are and strutting fierce style whether it’s on the runway, dance floor or at the exclusive Queens gala. Kids can unbox 20 surprises with each doll, including fashions and royal themed accessories. For added engagement, these dolls are also the big sisters to fan favourite L.O.L. Surprise! characters.

With the L.O.L. Surprise! O.M.G. Queens Splash Beauty Deluxe Fashion Doll,  over 125 mix and match fashion looks can be created with sparkling fashions and royal themed accessories, including a mermaid skirt, long pink coat, necklace, two-piece swimsuit and headband. Splash Beauty’s white hair accent turns pink in daylight – even if cloudy, and kids will enjoy dressing her in the most fabulous fashions with dazzling accessories.

L.O.L. Surprise! Queens dolls come with their own throne and a tiara that their owner can wear. There are nine surprises to unbox including fashions and majestic accessories: each doll comes with a throne, secret message, a sash, bottle, accessory, fashion outfit and shoes, and also includes a water surprise. The handle of the ball packaging detaches to become a Wear & Share Tiara. There are five pairs of Queens BFFs in the collection: Selfie Queen, Mystery Queen, Shine On Queen, Double Queen and Study Queen.

Widespread TV and digital advertising, alongside targeted PR and social media campaigns, including a major launch event and celebrity partnerships, will support the launch and continue to drive the ongoing exponential success of the brand.

For more information about L.O.L. Surprise!,  visit Fans can follow the brand on Instagram and Facebook @LOLSurpriseUK and use the hashtag #collectlol.


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