Lalaloopsy joins MGA meeting

Published on: 28th February 2012

Jewels Sparkles with MGA team and guests

The Lalaloopsy character made a surprise visit into MGA Entertainment’s international marketing meeting in a new costume.

The new costume was shown to international guests from LA, Canada, Netherlands and Germany at the UK headquarters in Milton Keynes.

The character Jewels Sparkle is designed with pink hair and a pet Persian cat and will be available for special store visits throughout the year.

Marian Davis, marketing manager of girls brands at MGA, said: “Our new character costume looks absolutely fantastic and it is great to see Jewels Sparkles come to life.”

New characters available this spring include Pix E. Flutters, Prairie Dusty Trails, Rosy Bumps n Bruises and Ember Flicker Flame.



Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!