The Lalaloopsy character made a surprise visit into MGA Entertainment’s international marketing meeting in a new costume.
The new costume was shown to international guests from LA, Canada, Netherlands and Germany at the UK headquarters in Milton Keynes.
The character Jewels Sparkle is designed with pink hair and a pet Persian cat and will be available for special store visits throughout the year.
Marian Davis, marketing manager of girls brands at MGA, said: “Our new character costume looks absolutely fantastic and it is great to see Jewels Sparkles come to life.”
New characters available this spring include Pix E. Flutters, Prairie Dusty Trails, Rosy Bumps n Bruises and Ember Flicker Flame.