NEWS

Lalaloopsy joins MGA meeting

Published on: 28th February 2012

Jewels Sparkles with MGA team and guests

The Lalaloopsy character made a surprise visit into MGA Entertainment’s international marketing meeting in a new costume.

The new costume was shown to international guests from LA, Canada, Netherlands and Germany at the UK headquarters in Milton Keynes.

The character Jewels Sparkle is designed with pink hair and a pet Persian cat and will be available for special store visits throughout the year.

Marian Davis, marketing manager of girls brands at MGA, said: “Our new character costume looks absolutely fantastic and it is great to see Jewels Sparkles come to life.”

New characters available this spring include Pix E. Flutters, Prairie Dusty Trails, Rosy Bumps n Bruises and Ember Flicker Flame.

 

RECENT ARTICLES

Friday Blog

Supply and demand… it’s the Friday Blog!

Toytown set to open largest store yet at Intu Merry Hill

Spin Master reports strong Q1 sales growth

T-Racers from Magic Box in pole position for success

Exclusive: Letter from America – licensing for indies

Tonies announces pop-up at Harrods department store

Exclusive: The kids are alright – KidsKnowBest

Eaglemoss enters Advent Calendars market with licensed range

PlayMonster welcomes Hollie Holmes as global head of Licensing

Could container challenges remain to the end of the year?