MGA Entertainment’s doll range supported Oxfam for its Dressed By The Kids Day campaign on Friday 29th April.
The charity, which tackles poverty all over the world, asked British adults to let their kids loose on their wardrobes for the day to dress them in whatever outfits they want.
Having launched in spring this year, Lalaloopsy’s new Mini Lalaloopsy Style ‘N’ Swap range allows fans to customise the outfits and accessories of their favourite characters such as Crumbs Sugar Cookie or Mittens Fluff ‘N’ Stuff.
Mini Lalaloopsy Style ‘N’ Swap doll assortments supported the charity via a social campaign offering spot prizes for the best outfits shared on social media.
All those taking part were sent a free Dressed By The Kids Day pack and were asked to share pictures of themselves dressed by their children throughout the day with the official hashtag #DressedByTheKids.
The Lalaloopsy social campaign reached over 94,000 people, with over 1,500 people engaging throughout the day, sharing the outfits chosen for them by their kids.
Marian Davis, MGA Entertainment marketing manager, said “We were delighted to support Oxfam on such a wonderful charity campaign. With their mix and match fashion accessories, the Mini Lalaloopsy Style ‘N’ Swap range was a great fit for #DressedByTheKids and it was wonderful to see the outfits kids came up with!”