Infant toy brand Lamaze has named the celebrity mum as its new ambassador.
Coleen commented: “Lamaze toys have been designed with experts to inspire discovery through play, something that is wonderful to be part of as a parent. I have seen my two boys flourish with Lamaze and I am so pleased to be working with the brand in time for the birth of our third child. I am looking forward to sharing special moments with the latest addition to the Rooney family through Lamaze.”
Lamaze, from Tomy, offers a range that helps families enjoy play, creating shared special moments of joyful development.
Emma Fryer, head of UK marketing, said: “We are thrilled to have Coleen on board and look forward to working closely with her. She innately understands that it’s the little moments experienced every day that bring fun and development to babies and families.”