Lamaze launches Story Maker competition

Published on: 2nd May 2014

Lamaze has launched a competition that offers the opportunity for one parent to win a soft story book inspired by their own creative idea.Lamaze300

The Lamaze Story Maker Competition has been designed to support key characters in the range, emphasising the sensory appeal and purposeful design of the brand. The campaign highlights the diversity of the Lamaze range and celebrates one way in which the toys can help inspire special moments between parents and their children.

Tomy has teamed up with online specialist Babyworld to promote the initiative. The competition, which launched 1st May, asks parents to send in their own story idea based on one of four of the key Lamaze characters. The winning story line will be made into a limited edition soft book.

The colourful stage-based developmental toys are designed to help babies and toddlers reach early physiological milestones. Each Lamaze toy is crafted from quality fabrics that crunch and crinkle are are soft and silky with brightly coloured patterns.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


shoppers masks

Government backed Shop Local Week gets underway today

Rainbow Designs launches The Adventures of Paddington Toy Range

Show Off

Exclusive: Show Off Feature – Let’s do the show right here!


Exclusive: Nursery Rhyme Time – Bandai introduces CoComelon

Hammerson crowd checker tool

Hammerson announces trial of new lease approach

Moonbug grants MGA worldwide rights for Little Baby Bum

Funko releases Q2 2020 results

Friday Blog

Never mind the b*****ks… it’s the Friday Blog!

Argos top 12 toys 2020

Argos unveils its Top 12 Christmas Toys list

Spielwarenmesse will take place in January, says organiser