Lamaze launches Story Maker competition

Published on: 2nd May 2014

Lamaze has launched a competition that offers the opportunity for one parent to win a soft story book inspired by their own creative idea.Lamaze300

The Lamaze Story Maker Competition has been designed to support key characters in the range, emphasising the sensory appeal and purposeful design of the brand. The campaign highlights the diversity of the Lamaze range and celebrates one way in which the toys can help inspire special moments between parents and their children.

Tomy has teamed up with online specialist Babyworld to promote the initiative. The competition, which launched 1st May, asks parents to send in their own story idea based on one of four of the key Lamaze characters. The winning story line will be made into a limited edition soft book.

The colourful stage-based developmental toys are designed to help babies and toddlers reach early physiological milestones. Each Lamaze toy is crafted from quality fabrics that crunch and crinkle are are soft and silky with brightly coloured patterns.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Posh Paws Product Showcase Events to take place in June

Threat of global inflation grows as prices increase in Chinese factories

Exclusive: Zapf Creation – moving with the times

Exclusive:’s Love, Diana – heading across the globe

Sales drop at The Works but profit forecast remains on track

More on Moose’s Space Jam toy line revealed

Dan Dee signs global licensing deal with Viacom for Garfield

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise