The Lamaze Story Maker Competition has been designed to support key characters in the range, emphasising the sensory appeal and purposeful design of the brand. The campaign highlights the diversity of the Lamaze range and celebrates one way in which the toys can help inspire special moments between parents and their children.
Tomy has teamed up with online specialist Babyworld to promote the initiative. The competition, which launched 1st May, asks parents to send in their own story idea based on one of four of the key Lamaze characters. The winning story line will be made into a limited edition soft book.
The colourful stage-based developmental toys are designed to help babies and toddlers reach early physiological milestones. Each Lamaze toy is crafted from quality fabrics that crunch and crinkle are are soft and silky with brightly coloured patterns.
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