LICENSING NEWS

Larkshead Media to manage UK licensing for Numberblocks

Published on: 22nd August 2017

Strong support from kids, parents and teachers inspires licensing campaign.

Larkshead Media has been appointed by brand owner and creator Alphablocks to manage UK licensing for the CBeebies show Numberblocks. Numberblocks is both a pre-school TV show and a maths brand, which uses humour, inventive animation, engaging characters and fun storylines to teach children under the age of six how to count, add, and understand how numbers really work. The 30 x 5’ show debuted on CBeebies in January 2017.

Now Larkshead will be bringing appropriate Numberblocks merchandise to retail with carefully selected licensee partners sympathetic to the brand’s ideals and aware of its licensing potential. Initial target categories for the property will include toys, jigsaws, games, cards, publishing and apparel. Partnerships and promotions with educational groups are also seen as key opportunities.

Larkshead Media will launch the licensing campaign officially at the Blue Zoo stand (F14) during this year’s Brand Licensing Europe at Olympia in October.

Clare Piggott, director of licensing and merchandising, Larkshead Media, added: “In my many years working with children’s properties I’ve found very few that bring together learning and fun as delightfully as Numberblocks. Its potential, in entertainment, education and licensed output, is significant. I’m looking forward to developing Numberblocks into a long-term franchise that helps support children and parents learning together across many product categories.”

RECENT ARTICLES

The March 21 edition of Toy World is out now

Vivid Goliath welcomes Ben Hogg as UK marketing manager

BBC seeks vintage toys and memorabilia experts

GB eye joins the Abysse Corp group

Edx Education teams up with Annabel Karmel

Moose celebrates five wins at Australian Toy Awards

Spin Master announces Q4 and full year 2020 results

Sambro International appoints Paul Blackaby as new CEO

Chancellor unveils £5bn fund to help high street recovery

Dino Ranch signed up by Disney+