LICENSING NEWS

Las Vegas Licensing Expo exhibitor numbers swell

Published on: 10th March 2022

The total of over 170 exhibitors for Licensing Expo, with all major licensing categories represented, is still growing.

Licensing Expo has confirmed a growing roster of brands signing on daily to exhibit at the in-person event to be held at the Mandalay Bay Convention Center in Las Vegas, NV, May 24th-26th.

Produced in partnership with Licensing International, the event continues to lock in cross-category brands from around the world, from sports to gaming, entertainment, corporate brands and artists, with 17 countries represented to-date. With 40 new companies confirmed in the past four weeks alone, the event now comprises more than 170 exhibitors signed on to date, indicating the appetite and confidence for the event’s return this May. The full exhibitor list is now available online and is accessible here.

Participating brands include Warner Bros., Jazwares, Paramount, Mattel, MGA Entertainment, Hasbro, NBCUniversal, Sony Pictures, MGM Studios, Moonbug Entertainment, BBC Studios, Funko, LLC, Innovation First International, Pocket.Watch Inc, Pokemon Company International, Spin Master, Tokidoki and Lego.

“Licensing Expo returns in-person for the first time since 2019, and excitement among the industry is palpable,” said Anna Knight, SVP of Licensing, Informa Markets. “This is a business-critical time in the calendar for brands, manufacturers, and retailers alike – they’re coming with a pen in hand ready to ink new deals and discover the new trends that will line their shelves in the coming years, but also to reconnect in-person possibly for the first time since the pandemic.”

Anna added: “The licensing industry is built on relationships, and we’re delighted to be able to provide a safe and comfortable environment for people to reconnect, strengthen existing partnerships, celebrate successes and do business at scale face-to-face for the first time in three years. We’re also extremely excited to showcase Location-Based Experiences as the event’s theme, creating even more opportunities for brands to engage and inspire attendees in new ways.”

Thousands of retailers and manufacturers have already secured their ticket to attend including Amazon, AMC Theatres, Bioworld, Build-a-Bear Workshop, Concept One Accessories, Difuzed, Funko, GAP, Hallmark Cards, Hot Topic, It’Sugar, Jazwares, Kellogg’s, Macy’s, Moose Toys, Old Navy, Pacsun, Paladone Products, Primark, Spin Master, Zulily and many more.

Attendance to Licensing Expo is free and tickets can be secured here.

A packed programme of in-person networking events and live content has also been confirmed – more details here.

All Licensing Expo participants will be required to wear a face mask while indoors at the Mandalay Bay Convention Center (MBCC). In addition, all participants must either:

  • Be fully vaccinated against Covid-19 (at least two weeks after final dose) and provide proof of vaccination along with photo ID. (Proof of vaccine boosters will not be required.)
  • Receive a negative antigen Covid-19 test within 24 hours prior to attending the event, or a negative PCR test within 48 hours, and provide proof of a negative result before entering the show alongside a photo ID.

 

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