Licensing Expo will now take place virtually from August 24th-26th, while BLE and BL&IS remain slated to take place in person as planned.
“Feedback from Licensing Expo customers and partners indicate that August is still too soon for the majority of the licensing community to properly plan and execute participation in an in-person event of this size and magnitude with continued restrictions on international and corporate travel,” stated Anna Knight, vice president, Licensing, Informa Markets.
The group has announced that August’s Licensing Expo will be now be a fully virtual experience, with a broad cross-section of attendees from retail, manufacturers and brands from around the world.
“We’ve heard from our industry, and the best way to serve the international market in 2021 is to provide in-person experiences later this year, as well as a rich online experience that everyone can be a part of this summer,” continued Anna. “We’ve all felt the impact of not being able to gather in-person in 2020, and while the speed of recovery is promising, we serve a truly global market. Our mission remains to create the most valuable platforms for our industry to connect and grow, and therefore we have decided to focus our efforts on our virtual experience in August, followed by in-person events in Q4 and beyond.”
Licensing Expo Virtual, set to take place from August 24th-26th, is a free-to-attend event supported by an online platform that allows exhibitors and visitors to schedule and host meetings, enjoy on-demand content and thought leadership, and search and discover the widest range of properties available for license from anywhere in the world. The event will encompass curated matchmaking, enabling brands, manufacturers and retailers to connect; digital brand roadshows, which will highlight new IP by category and the Licensing University programme, which offers education on the foundations of licensing, the most up-to-date issues facing licensing and much more. World renowned keynotes will be available to participants and Licensing International’s highly anticipated Licensing Excellence Awards are also set to stream live on day one of the week.
“Licensing International’s mission is to serve the licensing industry, help advance our member’s business and celebrate our successes as an industry,” said Maura Regan, president, Licensing International. “Licensing Expo Virtual does all of that and we are proud to be the exclusive sponsor.”
Following Licensing Expo Virtual will be the inaugural Brand & Licensing Innovation Summit U.S. (Oct 27th-28th), which will take place in-person in New York. Set to welcome 300-400 licensing and brand executives, B&LIS will provide trends and forecasts, retailer insights, spotlights on growth categories and deep-dives into digital and content innovation to help navigate the ever-changing retail, content and consumer landscape.
Then in November, Brand Licensing Europe will take place in-person at ExCeL London from Nov 17th-19th, with an online event following two weeks later (Nov 30th – Dec 1st). To make online participation and navigation seamless, BLE will also use the same platform as Licensing Expo Virtual.
B&LIS and BLE in-person events will be organized in accordance with Informa’s AllSecure health and safety standards designed to ensure all participants can attend safely and with confidence.
Licensing Expo will return to Mandalay Bay Convention Center in Las Vegas on May 24th-26th, 2022.
For more information about Licensing Expo, to exhibit or register to attend for free, visit www.licensingexpo.com.