Launched in 2010, the challenge offers new creative concepts the opportunity to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending. The winner will receive a fully-furnished stand at Brand Licensing Europe 2013.
Past winners and finalists have gone on to sign impressive licensing deals. Last year’s winner Sarah Watts, of Two Little Boys, said: “Winning the competition opened many doors for us. I would urge anyone with a new concept to enter the competition and see what it can do for you.”
Property creators/owners can submit their property now to be part of License This! by completing the entry form, found at www.brandlicensing.eu.