Last call for entries to License This!

Published on: 11th September 2013

Friday 13th September is the deadline for entries into BLE’s License This! challenge 2013.BLE2013-300

BLE’s acclaimed License This! challenge is now in its fourth year. It offers brand new creative concepts the chance to break into the global licensing industry. It is open to any new property with roots in publishing, art and design, television or digital media and which has no merchandising deals already in place or pending.

The judges choose a shortlist of four properties which are pitched, live, to the panel at BLE on Thursday 17th October. The winner gets a fully furnished stand at BLE 2014 in order to bring their property back to market. The judging panel is chaired this year by David Riley, managing director of Egmont Publishing Group. He will be joined by Darran Garnham, chief business development officer at Mind Candy; Aysha Kidwai, managing director of Indigo Lens and Bettina Koeckler, SVP EMEA at Fox Consumer Products.

Past winners and finalists will be exhibiting on the show floor again this year, having developed their brands since participating in License This! Winner Sarah Watts, of Two Little Boys, said: “Winning the competition opened many doors for us. I would urge anyone with a new concept to enter the competition and see what it can do for you.”

Property creators/owners can submit their property now to be part of License This! by completing the entry form, found at Deadline for entries is 13th September 2013. Brand Licensing Europe 2013 takes place from 15–17 October 2013 at London’s Olympia.

Registration is now open at Follow the show on Twitter for the latest show news and updates @bleurope.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Tale as old as time…it’s the Friday Blog!

Zapf details roll-out of plastic free packaging

VIP Pets Mini Fans from IMC Toys lead Kids Fashion Week

Exclusive: Perfect ten – a look at top toy lists

Exclusive: Looking through a different lens at Mattel

Pokémon celebrates 25 years with activations across the franchise

Silvergate Media unveils Octonauts attraction in Shanghai

UK toy market increases 5% in value during 2020

Toy community grapples with new challenges involved in shipping to Ireland

Sneak peek at AsmoFair – The Toy Fair Edition 360° virtual stand tour