Jazwares’ latest collectible My Squishy Little Dumplings to hit UK in May

Published on: 10th March 2021

Backed by a robust marketing plan, My Squishy Little Dumplings are tipped to take the collectibles market by storm.

Jazwares has announced the launch of My Squishy Little Dumplings from WowWee. Predicted to be the hottest new collectible from the makers of Fingerlings, My Squishy Little Dumplings will be available in the UK from May.

Kids can collect four adorable interactive characters, each with a big personality and cute accessories. The Dumplings are perfect palm-sized pals; with soft and squishy heads; when kids squeeze their dumpling’s cheeks, its unique personality will pop out. There are also over 50 reactions to discover and enjoy; the dumplings can be dressed, tickled, shaken and tossed to see the adorable characters light up and hear their cute sounds. Following the initial May product launch, a shiny new limited-edition drop is also coming for autumn.

Jazwares and WowWee have strong and engaging launch plans in place to promote the My Squishy Little Dumplings collection, which will comprise of TV and digital marketing campaigns, influencer activity, PR and social media campaigns, all of which will be activated through the year.

The launch follows the debut at UK retail in December 2020 of Squishville from Jazwares, an all-new colourful and squishy brand extension building on the hugely successful Squishmallows brand. The range expanded the universe of Squishmallows by introducing the UK’s first all-plush playsets; the initial Mini-Squishmallows released in December were followed up by the introduction of accessories and larger sets in January this year.

More information on the My Squishy Little Dumplings collection will be revealed at in due course.




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