NEWS

Latest Smyths campaign brings favourite Hasbro games to life

Published on: 12th October 2021

The launch of the Hasbro Board Games ad is supported with an integrated 360 marketing campaign on YouTube, Facebook, Instagram and web.

Smyths Toys Superstores has unveiled a magical new board games campaign in collaboration with Hasbro Gaming.

The creative campaign captures all the fun of iconic Hasbro board games as Smyths Toys’ beloved brand character, Oscar, gets competitive. The story follows Oscar on a journey through a world of larger-than-life Hasbro board games, animated by McCann Manchester Animation House. Oscar tries to blend in on the Guess Who board, gets rich quick in Monopoly and comes across a feeding frenzy of Hungry Hungry Hippos Unicorns. But when it comes to Ka-Blab, he might just get brain-freeze.

Sinead Byrne, joint head of Marketing at Smyths Toys, said: “Bringing this campaign to life was a truly creative and collaborative process with Hasbro and McCann Animation House. We loved seeing Oscar step inside these iconic board games, and we hope it inspires customers to share their favourite board games with friends and family.”

Anne Leonhardi, marketing director North Europe at Hasbro, commented: “Hasbro is home to some of the most popular games that generations have grown to love. This campaign has been a really great opportunity to bring some of our family favourite games to life, as well as showcase some newness ahead of the 2021 festive season.”

The launch of the Hasbro Board Games ad is supported with an integrated 360 marketing campaign on YouTube, Facebook, Instagram and web.

RECENT ARTICLES

Disguise announces new Disney costume rights in EMEA

The NPD Group to be acquired by Hellman & Friedman

Lego launches new Marvel sets and DC Batman Batmobile Tumbler

Lisle Licensing boosts commercial team to support growth

Spin Master Ventures set up to accelerate growth through investment

Mattel receives FSC award and announces reforestation partnership

Disney revises release schedule for upcoming movies

Get involved in the December issue of Toy World

Selfridges opens Pre-loved Pop Up for Christmas

Board game Confident? earns Carbonfree product certification