NEWS

Latest Smyths campaign brings favourite Hasbro games to life

Published on: 12th October 2021

The launch of the Hasbro Board Games ad is supported with an integrated 360 marketing campaign on YouTube, Facebook, Instagram and web.

Smyths Toys Superstores has unveiled a magical new board games campaign in collaboration with Hasbro Gaming.

The creative campaign captures all the fun of iconic Hasbro board games as Smyths Toys’ beloved brand character, Oscar, gets competitive. The story follows Oscar on a journey through a world of larger-than-life Hasbro board games, animated by McCann Manchester Animation House. Oscar tries to blend in on the Guess Who board, gets rich quick in Monopoly and comes across a feeding frenzy of Hungry Hungry Hippos Unicorns. But when it comes to Ka-Blab, he might just get brain-freeze.

Sinead Byrne, joint head of Marketing at Smyths Toys, said: “Bringing this campaign to life was a truly creative and collaborative process with Hasbro and McCann Animation House. We loved seeing Oscar step inside these iconic board games, and we hope it inspires customers to share their favourite board games with friends and family.”

Anne Leonhardi, marketing director North Europe at Hasbro, commented: “Hasbro is home to some of the most popular games that generations have grown to love. This campaign has been a really great opportunity to bring some of our family favourite games to life, as well as showcase some newness ahead of the 2021 festive season.”

The launch of the Hasbro Board Games ad is supported with an integrated 360 marketing campaign on YouTube, Facebook, Instagram and web.

RECENT ARTICLES

The Toy Association confirms 2023 New York Toy Fair dates

See the latest new roles added to Toy World’s recruitment round-up

Get involved in the October issue of Toy World

Tiny Pop to air Spin Master’s Mighty Express

Walmart partners with Paramount+ for members

MGA signs multi-year agreement for Armored Saurus

Lego launches new Hogwarts Express Collector’s Edition

Fanattik becomes UK distributor for Handmade by Robots

Disguise unveils Stranger Things costumes and accessory launch

The Pokémon Company International pledges $25m to philanthropic initiatives