Launching at Spielwarenmesse 2020 as a first-time exhibitor

Published on: 29th October 2019

Companies are invited to take their place in the New Exhibitor Centre.

For the international toy industry, Spielwarenmesse in Nuremberg is one of the most important events of the year, welcoming around 70,000 buyers and retailers from 29th January to 2nd February 2020.

The New Exhibitor Centre (NEC) in Hall 3A enables newcomers to turn their debut at the Spielwarenmesse into a resounding success. Companies appearing in this area of the show not only enjoy special terms and conditions, but they also benefit from organisational support from start to finish.

The pavilion, which has space for 60 stands, is located in a busy area, and attracts large numbers of visitors looking for innovation and new ideas. First-time exhibitors at the NEC receive a ready-to-go package at particularly attractive rates, including a 6m² furnished stand with free WiFi. Participants also benefit from additional advertising measures; their company entry in the print and online exhibition catalogues is highlighted with the ‘New’ icon.

Ernst Kick, CEO of Spielwarenmesse eG, explains: “Appearing at the New Exhibitor Centre is an attractive and affordable opportunity for these companies to show their products to a wide international audience, whilst keeping costs low.”

2020’s Tech2Play area has been created for start-ups or newcomers who specialise in electronic toys. The activity area features small presentation zones that companies can book to showcase their products. More information is available here.

Details about the New Exhibitor Centre, plus the terms & conditions and registration info, can be found here.


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