Lazar Vukovic launches new business venture

Published on: 8th June 2020

Lazar has set up InShortSupply, working with retailers and distributors in the UK, Europe and Asia to facilitate trade.

According to Lazar, a former Winning Moves executive, this new venture had been under consideration for some time. He told Toy World: ” I started to think about this idea again as the coronavirus pandemic caused more and more challenges in retail. A lot of retail stores which were not set up to trade online were left with dead stock and further buying commitments which meant they needed liquidity.”

As a result, Lazar has fast-forwarded his idea. His many positive relationships with individuals in the international toy industry has already facilitated several sizeable deals in a short space of time.

Deals have been concluded in the UK with companies from toy specialists to large FMCG retailers. Lazar is able to trade globally , however his speciality is in complex territories such as Russia and Greece.

The business is twofold:

1. Clearance stock: Lazar can help those finding it hard to shift end of range stock due to geographic popularity or overstock.

2. Facilitating new markets: helping customers enter new territories.

If any toy company would like to clear their stock or look at entering a particular new market/territory, Lazar can be contacted on 0759 007 7369 or via email on Or visit his website.


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