LeapFrog achieves growth

Published on: 28th August 2012

According to UK NPD data for July, LeapFrog is the fastest growing top 15 toy manufacturer.

With overall point-of-sale growth up 60% year-on-year, this is mirrored in the pre-school category, where LeapFrog has now become the number two manufacturer, recording point-of-sales growth of 94% year-on-year to date (July 2012).

Growth has been driven by the success of the LeapPad, which is now the fourth best-selling item across all toys, and by the Tag Reading System, which is 43% up year-on-year. LeapFrog is also the number one selling app toy provider across the toy industry with a market share of 51%.


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