LeapFrog appoints new international marketing director

Published on: 2nd January 2013

LeapFrog has announced the appointment of Sally Plumridge.

Sally joins the LeapFrog business with a wealth of toy industry experience gained from senior management positions held within the Tomy Europe and Mattel businesses. Most recently Sally had been running her own marketing and business consultancy working with licensors and toy clients including Wow Wee.

Sally will take responsibility for international marketing and will report directly into Chris Spalding, MD, EMEA/Australasia LeapFrog.

Chris said: “Sally’s appointment will ensure that we continue to develop innovative marketing campaigns for our retailers and customers across our international territories. Our goal is to become the number one global educational entertainment brand and 2013 is already shaping up to make that happen.”

Sally added: “This is an exciting time to be joining a dynamic business that is genuinely making a difference to children’s lives. The international markets are growing strongly and I am looking forward to building on the excellent work to date.”


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