Leapfrog brings Disney’s Brave to life for young explorers

Published on: 6th July 2012

To celebrate the release of Disney Pixar’s Brave, LeapFrog has developed a new range of software.

Designed for the Tag Reading System, the LeapPad tablet and the Leapster Explorer console, children can play and interact with the Princess Merida and other movie characters with the new software.

Created for children aged four to nine years, children can explore and discover science and geography to learn more than 100 life science facts, whilst solving nature puzzles.

As part of the Learn to Read! series for the number one selling reading system, Tag, children aged from four to seven years old can bring the story of Princess Merida to life as they learn advanced vocabulary, word-building and story perspectives. By scanning the Tag reader over the pages of the specially designed book, children can listen to the story read aloud, pick out individual phonics and play interactive games.

Robert Dekker, senior marketing manager EMEA and Australasia, commented: “Our license with Disney enables us to continually develop exciting new software for our connected range of products. The new Brave movie has been highly anticipated by young film fans nationwide, so we’re very excited to be launching new cartridge games, apps and books to coincide with the film launch this year.”


Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!