LeapFrog is celebrating this landmark achievement with its fans by creating a user generated banner for the page and donating 300 products to children’s charities and local organisations.
The company has seen significant growth on its Facebook fan page following extensive investment in its social media strategy, introducing frequent news and updates, live Q&As, events and new launches as well as content generated by mummy and daddy bloggers.
In 2014, the brand has implemented a number of interactive campaigns across all of its social platforms, providing a forum for parents to seek tips and advice on their child’s educational development. This has included exclusive Facebook Q&A sessions to discuss a variety of parenting issues directly with educational experts, such as head of the LeapFrog learning team, Dr. Jody LeVos and childrens fitness professor, Dr. Gavin Sandercock.
A monthly book club started earlier this year to promote LeapReader, the learn-to-read-and-write system, which has become one of the page’s most successful and high-reaching posts.
Sally Plumridge, international marketing director, said: “LeapFrog recognises the immense value of social media. We are really enjoying the opportunities social media offers us to get close to our consumers. It’s been a great journey so far and we are looking forward to engaging our fans further with the world of LeapFrog, amplifying our brand awareness through our social media channels with unique, high quality and appealing content.”
Alongside Facebook, LeapFrog also hosted its first Twitter parties this year, trending both times.
Visit the LeapFrog UK Facebook page here.