LeapFrog launches safety guide for parents following Christmas kids’ tablet boom

Published on: 13th January 2014

More tablets were gifted this Christmas than ever before, with £80m-worth bought just for children.LeapFrog300

2013 saw a host of tablet launches following heightened consumer demand, but following the festive tablet boom is a growing concern amongst British parents about children’s safety when using technology. Those concerns have prompted educational toy brand LeapFrog to launch an all-new safety guide for parents, entitled ‘Children & Technology’.

The appeal of tablets is widespread, with families using them for both entertainment and educational purposes. Parents of a recent LeapFrog poll recognised their educational benefit (43%). However, 21% said they were nervous about their child’s use of tablets, and the potential risks they could encounter through accessing inappropriate or disguised chargeable content.

A further 14% of parents revealed they do not always supervise their children when using tech devices at home, and a further 13% of parents say they will provide children with the required passwords to their devices to log in themselves. Many parents also struggle to keep up with their tech-savvy kids, with 24% feeling their level of technical knowledge is beneath that of their child.

Chris Spalding, MD and SVP EMEA & Australasia at LeapFrog, commented: “Children growing up today are mimicking their parents and are as proficient using electronic tablets and computers as they are pen and paper. Operating these devices is second nature to them but with technology advancing all the time, this does sometimes pose a challenge for parents.

“To help fill that knowledge gap and to put parents’ minds at ease about what their kids are doing on tablets, smartphones and PCs we have put together the LeapFrog ‘Children and Technology’ guide. The guide takes parents through everything from the basics of using popular technology to how to ensure children can stay out of trouble online.”

The LeapFrog ‘Children and Technology’ guide includes comment and advice from experts including Dr. Jody Sherman LeVos, manager of the LeapFrog Learning Team, Janette Wallis, editor of The Good Schools Guide, and Stuart Miles, editor of online gadget site, Pocket Lint.

To download the guide, click here.

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