Leapfrog partners with Annabel Karmel to launch Kitchen Kids campaign

Published on: 11th September 2015

To celebrate the launch of pre-school toy Number Loving Oven, LeapFrog has teamed up with kids food guru, Annabel Karmel, to launch its Kitchen Kids campaign.

Leapfrog-480The campaign will see LeapFrog challenging parents to bring cooking role play to life for pre-schoolers. LeapFrog will share kid-friendly recipes and ask parents to share their own favourite recipes through Facebook and Twitter.

To help get them started, LeapFrog and Annabel Karmel have also created the LeapFrog Kitchen Kids Guide, which offers parents tips on how to deal with fussy eaters and on how to fuel more role play opportunities at home.

Annabel Karmel said: “Kids love to play chef, and you’ll be amazed how early on they can start helping in the kitchen. Spending time together in the kitchen provides a great opportunity to teach them all kinds of invaluable skills – as well as the importance of eating well.”

LeapFrog’s Number Loving Oven talks and sings with over 30 songs and phrases and 16 ingredients. It encourages children to learn about sharing, and allows children to practice number recognition and to learn about the value of numbers through cooking times and temperature. By integrating these concepts into engaging play, the Number Loving Oven makes learning fun and offers a new way to help prepare children for pre-school.

Emily Brown, senior brand manager at LeapFrog, comments: “Toys like Number Loving Oven encourage a child to make his or her own discoveries and at the same time help to hone skills that come from pretend play such as vocabulary building, social interaction and storytelling. We’re really excited to celebrate the launch of the Number Loving Oven with Annabel, and hope our guide will inspire and support parents to discover new ways of learning learning and discoveries.”


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