The videos will offer guidance and advice on helping kids prepare for school.
Commissioned by LeapFrog in partnership with the online mummy vlogger community, the new YouTube series will offer practical tips, support and advice on some of the topics and milestones that parents face when preparing their child for school, from learning to write their name to purchasing their first school uniform.
Sally Walker, VP marketing international at LeapFrog, commented: “There is a plethora of parenting information out there which can be incredibly overwhelming. That’s why we are so delighted to have teamed up with Channel Mum, so that we can condense some of that information and help make life a little bit easier for them, and help with things they may or may not have had the opportunity to consider yet.”
Channel Mum’s founder and mother of three, Siobhan Freegard, added: “We’re delighted to be partnering with LeapFrog on this important project and hope mums enjoy getting to know our vloggers while finding out all they need to know in a fun and accessible way. While you’re holding your little one’s hand as they step inside the school gate for the first time, Channel Mum and Leapfrog will be holding yours.”
The video can be watched here.