LeapFrog partners with Channel Mum for new video series

Published on: 10th May 2016

The videos will offer guidance and advice on helping kids prepare for school.

leapfrog-480Commissioned by LeapFrog in partnership with the online mummy vlogger community, the new YouTube series will offer practical tips, support and advice on some of the topics and milestones that parents face when preparing their child for school, from learning to write their name to purchasing their first school uniform.

Sally Walker, VP marketing international at LeapFrog, commented: “There is a plethora of parenting information out there which can be incredibly overwhelming. That’s why we are so delighted to have teamed up with Channel Mum, so that we can condense some of that information and help make life a little bit easier for them, and help with things they may or may not have had the opportunity to consider yet.”

Channel Mum’s founder and mother of three, Siobhan Freegard, added: “We’re delighted ‎ to be partnering with LeapFrog on this important project and hope mums enjoy getting to know our vloggers while finding out all they need to know in a fun and accessible way. While you’re holding your little one’s hand as they step inside the school gate for the first time, Channel Mum and Leapfrog will be holding yours.”

The video can be watched here.


Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand