Toy World has learnt that LeapFrog will not be exhibiting at this year’s Toy Fair, due to the date clash with Nuremberg.
Tony Hicks, chief international officer at LeapFrog, commented: “We can confirm that LeapFrog will not be taking part in London Toy Fair in 2016. As a brand with an international profile, our dedicated team had to make this difficult decision to overcome the clash of dates in the complex toy show calendar next year. We remain utterly committed to supporting the UK industry and driving domestic sales – our independent retailers will see this first hand through our support of the next Toymaster Show. We will also be further investing in our UK showroom to welcome even more retailers through our doors for independent previews and exciting product reveals. The Toy Fair team never fail to deliver a vibrant and exciting show year on year, and we wish them a successful 2016.”
Despite a few exhibitors having to withdraw from this year’s Toy Fair due to the date clash, the show is shaping up well. There is approximately only 8% space remaining and the Greenhouse sold out over the summer months.
Head of Toy Fair operations and sales, Majen Immink, said: “Our exhibitor list changes year on year and there will always be some exhibitors that can’t return for various reasons. This year we expected that some exhibitors would face difficulties due to the date change. We have nevertheless had a good returnee rate once again this year and will work with everyone to help ease any logistical issues. Of course we look forward to welcoming back those that can’t make it in 2016 in the future.”