A new location for a record number of new LeapFrog products is being created. The stand will be increased by over 30% to make room for both brands to be presented to customers in the UK.
“The LeapFrog brand has a unique positioning with education in its DNA and it’s important for customers to be able see the fabulous new toys that are being developed for the UK right here in London,” said Clive Richardson, marketing director. “LeapFrog will help retailers grow their Infant and Preschool business by responding to well researched learning needs among preschoolers.”
“We are extremely pleased to once again be welcoming VTech to Toy Fair next year,” said Majen Immink, head of Toy Fair operations and sales. “As a longstanding exhibitor, the decision to invest further and grow their presence at the show to incorporate both brands is testament to their continued support of the event. We wish them every success.”
The increased investment at London Toy Fair is one of a number of new moves in VTech’s dual brand strategy in the UK which will see dedicated sales, marketing and product development teams, a new showroom in Abingdon and an expansion in the number of suppliers helping to grow both brands.
To maintain the identity of each brand, whilst offering different products across various ages and stages, there will be two distinct development teams. Experts in LeapFrog’s Research and Development team in Emeryville, California will continue to develop the high quality, educational based learning toys that the LeapFrog brand is renowned for.