LeapFrog unveils Imagicard

Published on: 17th June 2015

LeapFrog Imagicard is a digital and physical learning experience for children using the LeapPad Platinum.

leapfrog-wordpressThe product brings characters to life with the snap of a picture from one of 30+ interactive collectible cards included.

Full length LeapFrog digital learning games are enhanced by these physical interactive cards featuring licensed characters.

The best way to experience LeapFrog Imagicard games is on LeapFrog’s most advanced LeapPad tablet, the all-new LeapPad Platinum. Children use the camera to capture the card on the screen, bringing one of their favourite characters into a game and unlocking more ways to play.

“We were looking to create a physical and digital experience with LeapFrog Imagicard games that provided a more social and traditional learning environment, while still offering an incredibly engaging play experience for children,” said Dr. Jody LeVos, director of learning at LeapFrog.

“Through parent and child testing, we found that parents loved the idea of a collectible card experience that helped their children develop and grow as they played. And, children loved that they could bring their favourite characters to life in an interactive tablet experience, as well as collect and share cards with their friends. We know that children learn best when they’re having fun, and our new LeapFrog Imagicard experience delivers on this in a big way.”

LeapFrog Imagicard launches with three interactive games, including LeapFrog’s Letter Factory, Paw Patrol and Teenage Mutant Ninja Turtles.

LeapFrog Imagicard will be available online and at major retailers in August 2015. The LeapPad Platinum tablet will be available in green and pink online and at major retailers in July 2015.


NPD Group announces winners of 2020 Global and European Toy Industry Performance Awards

Lego Vidiyo lets kids create AR music videos

Licensing industry saddened by sudden passing of Kelvyn Gardner

Dutch warehouses benefit as UK firms look to establish logistics base in EU

Rex London launches new trade catalogue for spring 2021

Moose to launch Octonauts line in partnership with Silvergate Media

Funko Europe’s virtual showroom is open for business

Boohoo acquires Debenhams’ online business for £55m

Chengzhen International’s die-cast cars move into the fast lane for 2021

Ravensburger welcomes Adam Sheppard