NEWS

LeapFrog unveils LeapBand

Published on: 1st May 2014

LeapFrog has revealed the first wearable physical activity tracker designed just for children that encourages active play and healthy habits while nurturing a personalised virtual pet.
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The LeapBand activity tracker gets kids moving and having fun with 50 different activities and challenges, tracking a child’s physical movements so the more active a child is, the more points they earn with their virtual pet. As the child earns points through active play, they can unlock additional games, challenges, levels of play and virtual rewards for their on-screen pet.

LeapBand has an aspirational fit-band style designed with kids in mind. High-tech features include a built-in accelerometer, high-resolution colour screen, rechargeable battery and water-resistant design, making it the ultimate activity wearable for kids. The device also doubles up as both a digital and analogue watch.

“We understand that helping a child reach their full potential not only includes helping them learn numbers and letters, but encouraging them to establish healthy habits and get the exercise they need every day through play,” said Dr. Jody Sherman LeVos, director of LeapFrog’s Learning Team. “LeapBand is a great way to get kids up and active and help them develop a strong foundation for healthy lifestyles. LeapBand takes inspiration from the growing trend of adult fitness wearable technology and makes it perfect for kids by bringing the fun and play of physical activities to life with their very own virtual pets. One of the best parts of the LeapBand experience is that kids will have so much fun playing they may not realise all of the physical exercise they are experiencing and the healthy habits they are learning.”

The LeapBand activity tracker comes with eight customisable pets from LeapFrog’s Pet Pals franchise – a cat, dog, dragon, monkey, panda, penguin, robot and unicorn – which can be customised by colour and name. With their own virtual pal, children can play 10 preloaded active games and challenges with access to 40 additional free challenges. As they move and earn points, kids can unlock each of the additional eight pets and earn virtual toys for each of them as they stay engaged and learning with mini-games including Pet Boogie, Pet Chef and Pet Salon. Kids will have fun completing a variety of activities including “Walk like a crab”, “Spin like a helicopter” and “Pop like popcorn” no matter where they are. LeapBand activity challenges are designed to keep kids active by tapping into their own individual movements without any required equipment.

In addition to the active play on LeapBand, there is a free downloadable companion app called the Petathlon. In the Petathlon app, kids can compete as their virtual pet in six mini-games like archery, surfing and bobsledding to win extras including medals and new tracksuits for their virtual pet. The Petathlon app is available for download to a child’s LeapPad Ultra, iOS or Android smartphone or tablet.

The LeapBand activity tracker, for children 4-7 years old, will be available in green, pink, blue and orange online and at major UK retail locations in August 2014. Additional activities and challenges are free and available for download via LeapFrog Connect for LeapBand. For more information, visit leapfrog.co.uk/leapband.

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