Research has revealed that 97% of UK primary teachers would recommend the product to parents.
LeapFrog has once again partnered with leading child development website iChild to showcase the learning credentials of LeapStart. LeapFrog and iChild worked with 100 schools across the UK, providing 200 primary school teachers with LeapStarts to use in classrooms for a two month research period with children aged between four and seven, including special educational needs (SEN) pupils.
LeapStart received top marks across the board, with 97% of teachers recommending the device to parents. Many participants noted that even their youngest pupils were able to use the device independently after initial basic instruction. Furthermore, 91% agreed that LeapStart supported the National Curriculum and was a great asset to any classroom. Nearly three quarters (71%) also noted it made a positive difference to their pupils’ attitude towards a particular subject.
Sally Walker, managing director of LeapFrog UK, commented: “LeapStart has gone from strength to strength since its launch in July, and is already proving itself as a key player in the market. The feedback from primary school teachers truly highlights its unquestionable educational value and the supportive learning role it can play in the home, especially at this pivotal time as parents look for ways to ensure their child is ready for that all-important first day of school.”
The iChild survey results follow a successful launch period for LeapStart. PR, TV and digital activity will continue into Christmas, targeting parents across the UK, supported by a in-store presence at selected retailers.