This would make it the second year running that the pre-school tablet has taken the prize for being the bestseller.
In the year to date, the two pre-school tablets available in the UK, VTech’s Innotab and LeapFrog’s LeapPad Explorer, have combined sales of over 320,000 units, and sales are expected to intensify as the toy industry enters its biggest sales month of the year.
Frédérique Tutt, global toy industry analyst with The NPD Group, said: “Pre-school tablets are in a fortuitous position of meeting parents’ need for an educational toy, and kids’ desire for entertainment and tech toys like mum and dad. This explains why even with a high price tag – £100 is a considered purchase – these products continue to be extremely successful.”
Once again, however, it is Furby, not a tablet, that tops the latest weekly sales figures in the run up to Christmas – similar to last year when it ended up being the bestselling toy in Britain for the month of December (see Table 1).
As a comeback toy, Furby has enjoyed considerable success, something that Tamagotchi will be hoping to mirror having recently announced its 2013 Boxing Day re-launch. The handheld digital pet is unique in that it was the bestselling toy for three consecutive years (see Table 2).
Tutt added: “Being the bestselling toy for two years in a row is a significant achievement for a toy manufacturer. Since 1998, Furby, the Who Wants to be a Millionaire game, Beyblade, Tamagotchi and VTech Kidizoom camera have all been worthy of this accolade. The return of Furby has been hugely successful for manufacturer Hasbro and, although to date Furby isn’t the best-selling toy of the year, the sales performances in the run up to Christmas in 2012 and 2013 highlight the financial return achievable in reinventing and re-launching popular toy properties.”
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