The new range of science-themed collectibles, aimed at children from the age of five, is launching this summer.
By dissolving Reactor Pods, kids can discover and classify 35 collectible Beaker Creature characters from five different families. The signature Liquid Reactor Super Lab reveals dozens of characters including Astrolytes, Frostonians, Oceanites, Buglettes and Minisaurs. Kids can then take on the role of scientist, identifying their creatures with classification cards, and exploring their worlds through science facts and experiments. There are also rare mystery figures as part of each series.
Dennis Blackmore, managing director of Learning Resources, commented: “We’re really excited about Beaker Creatures. The range was unveiled at the New York Toy Fair earlier this year, and having seen the extremely positive response we have worked hard to bring the release date forward meaning they are now expected to be available this summer.”
He continued: “Collectibles are very popular, and kids love the thrill of science experiments. Beaker Creatures is unique in that it combines both of these things. Children will also love learning about the creatures using the magnification chamber and the classification cards, so there is lots for them to discover. It’s a great way to learn through play.”
Beaker Creatures will be supported by a targeted marketing campaign including digital and social media, bloggers, YouTube advertising and in store marketing resources. There is also a launch FSDU deal for retailers, including free stock.