The theme of Learning Resources’ annual customer appreciation at the Nuremberg Toy Fair reception was ‘new’.
In a bold move the famous reception moved from its ten-year home at The Meridien Grand Hotel to the Neues Museum for Modern and Contemporary Art close to Nuremburg’s historic city wall.
“We wanted a dramatic backdrop to celebrate our new branding, our new packaging and our new stand in our new hall at Nurnberg,” said Dennis Blackmore, managing director. “We knew it was a risk to move the reception and the day on which it was held, but we were overwhelmed and delighted by the support our customers showed in coming out to support us. It was a great success”.
The new location provided a modern setting to display the company’s refreshed colourful logo. Guests were treated to an evening of refreshments, good company and entertainment featuring a theatrical aerial performance.