NEWS

Lego and Airbnb partner on new competition

Published on: 3rd November 2017

One family will win the chance to fall asleep surrounded by 25 million bricks as they spend a night in the Lego House. 

For one night, the newly opened Lego House in Billund, Denmark will become one family’s private playground. Airbnb and Lego House are asking fans, young and old, to describe one thing they would build together with their family if they had an infinite supply of Lego bricks, for a chance to win a night in the Lego House.

The winners will enjoy the Lego House to themselves for a whole night. They will sleep in a dream Lego bedroom under a giant Lego waterfall and create their winning entry with the support of Jamie Berard, senior designer at the Lego Group.

Jamie commented: “I am so intrigued to see what people will imagine. We have unlimited bricks here, and in some ways it can be a bit challenging but it also liberates you to imagine something that is truly meaningful and expressive. The opportunity to stay in the unique home of the Lego brick should hopefully inspire everyone.”

James McClure, Airbnb’s general manager for UK and Nordics, added: “Airbnb is all about helping people find magical and unforgettable travel experiences. What could be more magical than having the brand new Lego House all to yourselves for the night? This really is a dream come true for any family with a passion for Lego.”

 

RECENT ARTICLES

Jazwares to enter the costume category

Wow! Stuff expands team with new hires

Get involved in the June issue of Toy World

8th Wonder team continues expansion

Sawdust & Rainbows unveils Tearmann playstand

Luigi to join the Lego Super Mario universe

Silvergate Media celebrates trio of awards for Hilda

Container rates increase sharply as Suez fallout continues

Exclusive: Pre-school – making little ones smile

Studio Retail agrees sale of Findel Education in management buyout