The Lego Group and Bandai Namco celebrate the 43rd anniversary of Pac-Man with a new vintage Lego Icons set based on one of the most famous arcade games of all time.
Originally released on May 22, 1980, by Bandai Namco Entertainment (previously Namco) in Japan, the Pac-Man video game became a cultural icon. After 40 years of Pac-Man being a part of pop culture worldwide through games, TV shows, music and more, the Lego Group has collaborated with Bandai Namco to bring back the 80s classic in brick form. This collaboration led to the discovery that Pac-Man’s yellow colour was inspired by the Lego Group’s signature colour.
The new Lego set design shows an arcade version of Pac-Man and allows users to recreate some of the legendary ghost munching moves of the game. In addition, builders can create large colourful brick versions of Pac-Man, Blinky and Clyde that rotate on a base and can be displayed on top of the cabinet or separately.
Once complete, users can light up the coin-slot, plus a small vignette of a female minifigure playing Pac-Man in an arcade is hidden inside of the cabinet.
Describing the process of designing the new set, Sven Franic, Lego designer, said: “A cultural icon for the past 40 years, it was a delight to bring Pac-Man to brick life. We are always looking for new and exciting ways to bring classic gaming experiences to life. Our team of talented designers worked tirelessly to capture the essence of the beloved Pac-Man arcade machine in brick form, from Pac-Man himself to the colourful, maze-like environment he inhabits. Every detail was carefully considered and crafted, resulting in a one-of-a-kind Lego creation that captures the magic of the original game while adding a playful new twist and a couple of Easter eggs, in true video game style. We are thrilled to share this incredible build with the world and cannot wait to see the joy it brings to fans of all ages.”
Aadil Tayouga, director of Licensing and Business Strategy at Bandai Namco Europe, added: “Bandai Namco and The Lego group share a lot of common values, notably aiming at providing fun for all people through quality products. Since Pac-Man yellow was actually inspired by Lego Group yellow, it made the connection even more natural. It has been a tremendous collaboration with the passionate teams at the Lego Group and we hope that fans will enjoy this kit.”
Lego VIP members will have early access to purchase the Lego Pac-Man Arcade set from 1st June 2023 from Lego.com/Pac-Man and Lego Stores, or available to all from 4th June 2023 at the recommended retail price of £229.99.
Gaming fans young and old will be able to try out the new Lego Pac-Man Arcade Machine set and enjoy a weekend of fun family building activities in the Lego Store Leicester Square on Saturday 10th and Sunday 11th June. Visit LEGO.com/stores for more information.