Cartoon Network has announced its partnership with Lego to support the new Nexo Knights toy range and gaming app.
The company aims to promote both products across its TV and digital platforms.
The partnership coincides with the launch of the Lego-animated Nexo Knights series, which is currently airing every day at 6pm on Cartoon Network.
Throughout this month, Cartoon Network has been working with Lego to get kids excited about the new Lego Nexo Knights toy range and app.
The Nexo Knights story is brought to life through the Lego toy range, the Merlok 2.0 app and the new television series.
Zara Peters, sponsorship and promotions director at Turner Broadcasting, said: “We’re thrilled to be working with the Lego Group to help launch the Nexo Knights toy range and digital gaming app. It also ties in nicely with the recent launch of the new series on Cartoon Network. The partnership comes off the back of a number of successful partnerships of Lego product launches, especially those for which we air content, such as the highly successful Ninjago: Masters of Spinjitzu, Justice League: Batman, Be-Leaguered and Mixels.”