NEWS

Lego and Hasbro team up for new Lego Transformers Optimus Prime

Published on: 13th May 2022

The collaboration on the Transformers set, which converts from robot to truck alt mode, is the first time the global toy companies have worked together.

The Lego Group and Hasbro have come together for the first time to turn the iconic Transformers Autobot Optimus Prime into Lego form.

The new Lego Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed Lego pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again without the need to rebuild.

Transformers first exploded into popular culture  in 1984 with the original toy line and animated TV series. Modelled on the G1 Optimus Prime character, the new set includes such features as the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber.

Senior Designer at the Lego Group, Joseph Patrick Kyde, commented: “It has been an honour and joy to work together with Hasbro to develop a Lego version of Optimus Prime. I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots.

“Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using Lego bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

Casey Collins, head of Licensed Consumer Products and Business Development at Hasbro, noted: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the Lego Transformers Optimus Prime.”

Once complete, fans can admire their 1508-piece build by adding the display plaque.

The Lego Transformers Optimus Prime set will be available globally from 1st June.

 

RECENT ARTICLES

Friday Blog

Community spirit…it’s the Friday Blog!

Mattel promotes Sanjay Luthra to executive VP and MD for EMEA

Moonbug names Just Play as master toy licensee for raft of hit properties

Yoto cooks up new audio baking collection with GBBO winner

Hasbro named in 100 Best Corporate Citizens List for 11th year

Barbie joins Rubies’ licensed costume portfolio

The Noble Collection celebrates E.T.’s 40th anniversary with special range

Accolades aplenty at Toymaster Awards Dinner

BTHA presents six Golden Teddy Awards

A.B. Gee launches 2022 Mattel Autumn/Winter catalogue