LICENSING NEWS

Lego and Queer Eye reveal fabulous new set featuring the Fab Five

Published on: 16th September 2021

Hot on the heels of the company’s first LGBTQ+ Lego set is the Queer Eye – The Fab 5 Loft Set, which celebrates individuality and creative expression.

The Lego Group has once again shown it is a leader in promoting positivity and individuality with the release of a new set made in honour of the TV show Queer Eye.

The Lego Queer Eye – The Fab 5 Loft Set is a 974-piece model of the apartment that serves as the group’s base in the show. It features minifigures of Bobby Berk, Tan France, Antoni Porowski, Karamo Brown and Jonathan Van Ness, who first assembled as the Fab Five to embark on a mission to change people’s lives for the better.

Each Queer Eye show features a ‘Hero’, someone who learns different skills and perspectives from each of the Fab Five which helps rebuild their confidence and has a positive, lasting impact on their lives. The Lego set aims to showcase each of the stars’ skills and celebrate their artistry and individuality.

In June, the Lego Group launched its first ever LGBTQ+ Lego set at the start of Pride Month. The Everyone is Awesome set includes 11 monochromatic, non-gendered minifigures, set against a backdrop comprising the colours of the pride flag as well as pale blue, white and pink – to show support for the trans community – and black and brown, to highlight diversity within the LGBTQ+ community.

Commenting on the Queer Eye set launch on LinkedIn, Eloise Bradley, senior global licensing manager for the Lego Group, said: “By far the most proudest moment in my career signing this deal and I’m so proud that Lego are the first toy company to support the LGBTQIA+ community – the fight continues for acceptance and equality, and with partnerships and products like these they will make a huge difference.”

The set, available from 1st October, has been created with Queer Eye creators Scout Productions in a partnership conceived by the show’s licensing agency IMG.

Matthew Ashton, vice president of design at the Lego Group and lead designer of the new set, worked closely with the Fab Five and is proud of the collaboration and what it stands for.

He said: “Queer Eye has had such a positive impact on so many people’s lives which is why we are excited for this collaboration. It reminds us that we need to take time to celebrate kindness and help build each other up. In this set we’ve captured themes central to both the Lego Group and the show – caring, creativity, learning and fun. While the Fab Five rebuild people’s lives, we are on a mission to inspire people to get creative and help rebuild a more positive world.”

Bobby Berk, the group’s interior designer, added: “Lego bricks played such an important part in my childhood. Clicking those little bricks together really sparked my imagination and creativity. Collaborating with the Lego team was an absolute dream come true. It would be any kid’s dream and now it’s my reality.”

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