The Lego Group has announced its partnership with Warner Bros. Consumer Products to develop a collection of building sets inspired by Scooby-Doo.
Five new building sets will bring characters including Shaggy, Scooby and the entire gang to life in Lego form for the first time ever, and are scheduled to hit store shelves in August.
In another first, the Scooby Gang will be animated in Lego form. In 2015, there will be a 22-minute Lego special, featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. In addition, Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.
Jill Wilfert, vice president, licensing and entertainment, Lego, said: “We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the Lego brand from their own childhood.”
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