The Lego Group has announced its partnership with Warner Bros. Consumer Products to develop a collection of building sets inspired by Scooby-Doo.
In another first, the Scooby Gang will be animated in Lego form. In 2015, there will be a 22-minute Lego special, featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. In addition, Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.
Jill Wilfert, vice president, licensing and entertainment, Lego, said: “We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the Lego brand from their own childhood.”