LEGO announces major ad campaign around London

Published on: 24th July 2012

LEGO has announced the launch of its Team GB outdoor advertising campaign entitled Great Building, Great Britain in support of its LEGO Minifigure range.

Over a four-week period from today, 35 Team GB Minifigure billboard adverts will be dotted around key sites in London promoting the retail launch of the latest Minifigures.

The billboards will be a mixture of 48- and 96-sheet executions, with 31 digital adverts in key London locations, three static ads in the Olympic Village vicinity, and one animated billboard at Westfield Shepherd’s Bush.

Targeted at Londoners and visitors to the capital, the outdoor campaign aims to engage its audience with the Minifigure Team GB range during the world’s biggest sporting event. The outdoor billboards will also provide great visual content for passers-by to capture and share on social networks.


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