NEWS

LEGO announces major ad campaign around London

Published on: 24th July 2012

LEGO has announced the launch of its Team GB outdoor advertising campaign entitled Great Building, Great Britain in support of its LEGO Minifigure range.

Over a four-week period from today, 35 Team GB Minifigure billboard adverts will be dotted around key sites in London promoting the retail launch of the latest Minifigures.

The billboards will be a mixture of 48- and 96-sheet executions, with 31 digital adverts in key London locations, three static ads in the Olympic Village vicinity, and one animated billboard at Westfield Shepherd’s Bush.

Targeted at Londoners and visitors to the capital, the outdoor campaign aims to engage its audience with the Minifigure Team GB range during the world’s biggest sporting event. The outdoor billboards will also provide great visual content for passers-by to capture and share on social networks.

RECENT ARTICLES

Friday Blog

Cash from chaos…it’s the Friday Blog!

Mattel unveils healthy set of Q3 results

Hammerson crowd checker tool

Shopping centre owner Hammerson set to end rent support for tenants

Lego launches new fan-designed Home Alone Lego Ideas set

ICTI ETP launches upgraded website

Mattel announces multi-category Lightyear collection

The Very Group reports record revenue

Maersk ponders cutting out freight forwarders to focus on larger shippers

Prize Magical Mystery Hunt to mark 20 years of Lego Harry Potter

BLE announces exclusive retailer content