Lego asks government to remove Scottish independence images

Published on: 9th June 2014

The toy manufacturer has said that it is politically neutral and did not provide photos for a press release encouraging Scots to stay in the UK.

The press release initially used Lego figures to illustrate ways people could spend their money

The press release initially used Lego figures to illustrate ways people could spend their money

The company asked the government to remove images of Lego figures used in a press release telling Scottish voters all the ways they could spend the money they would apparently save by voting against independence.

The list of “12 things that the £1,400 UK dividend could buy” is illustrated by a colourful assortment of Lego characters. It attracted criticism on Thursday for patronising Scots with suggestions including: “Scoff 280 hot dogs at the Edinburgh Festival”.

Lego UK said it had not granted permission for the images to be used and that they were used without the company’s knowledge. A spokesperson said:

“We have requested that the images are removed due to our neutral political stance. We are a children’s toy company and therefore all of our communication is targeted towards children. People all over the world use Lego to depict stories and scenarios – some of it not to our knowledge. We maintain our position as being a politically neutral company.”

The government press release refers to the dividend announced last week by the chief secretary to the Treasury, Danny Alexander. According to financial analysis from the Treasury, every Scot will be £1,400 a year better off if the country stays within the UK.

The government denied it was patronising Scottish voters, but has now removed the images.

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