The new app enables pre-schoolers to engage in activities with their favourite Super Heroes and build structures with 3D Lego Duplo bricks.
A new app has been launched for pre-schoolers which combines the learning benefits of Lego Duplo with the fun and adventure of Marvel.
Young Marvel fans can engage in activities with their favourite Super Heroes and help them to save the day, whether shooting webs with Spider-Man or rescuing a cat with Captain America. They can also create and build structures with virtual 3D Lego Duplo bricks.
Marvel Entertainment and the Lego Group have developed the app with StoryToys, a wholly-owned subsidiary of Team17 Group plc, and it already has over one million pre-orders globally. Free to download, the Lego Duplo Marvel app is available from the App Store and Google Play in 26 languages., with more to come throughout 2022. Additional content is available to purchase.
The app is carefully aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each play pack features fun problem-solving challenges to support learning and development skills including early maths, creativity and reasoning.
“As a lifetime fan of both Marvel and Lego bricks, this project is one that’s very close to my heart,” said Emmet O’Neill, CEO of StoryToys.
“We’re delighted to once again be collaborating with our amazing partners at the Lego Group, and to be working with Marvel for the first time on such a special project. Pre-schoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are Lego Duplo fans, Marvel fans, or both, it’s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”
“We’re thrilled to be able to bring Super Hero adventures to our youngest fans,” said Daniel Fink, SVP of Business Development and New Initiatives, Marvel Entertainment. “Not only will it delight today’s young Marvel fans, it also provides an all-ages experience for parents to introduce their own favourite Marvel super heroes to their children. The Lego Group and StoryToys are both experts in making high quality preschool educational products, and we look forward to how the app will resonate with families everywhere.”
Sean McEvoy, VP of Lego Games said “Building on the Lego Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the Lego Dul Marvel world to life in digital form. The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.”
Lego has taken the decision not to exhibit at London Toy Fair this January. A company statement reads: “Due to the continued high rate of the Omicron infection and the risks associated with attending large events, we’ve decided not to have a physical presence at the London Toy Fair this year. We will connect with our customers and partners online to share our exciting plans for the coming year.”
