Lego Duplo surveys the lives of today’s toddlers

Published on: 19th November 2015

Lego Duplo surveyed over 1,000 parents of toddlers to find out what life today is like for a young child.

Lego-Duplo-48080% of parents said that being a toddler today is very different from when they were toddlers themselves, although seven out of ten parents are adopting the same parenting ethos as their own parents.

The major differences today include advancement of technology, with 67% saying that access to computers has changed playtime and one in five three-year-olds have two digital devices.

Parents say that toddlers today have far more toys than they did, with the average toddler owning six toys in addition to devices. Toddlers also have cash to splash with almost two out of ten receiving at least £5 pocket money per week and 43% of parents spending more than £100 on gifts.

76% of parents would like to spend more quality time with their children when they are free from other distractions. Interestingly, working parents spend more quality time with their children than stay-at-home parents.

In terms of how toddlers spend their days, almost one in two spend less than 30 minutes painting, drawing and doing crafts. One in four children spend between 30 minutes and an hour every day playing with trains/cars, and 54% of children spend less than 30 minutes playing board games daily. One in five three-year-olds play between one and one-and-a-half hours with construction toys.


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