Lego Friends expands offering for 2014

Published on: 14th February 2014

The Lego Friends is expanding its offering for 2014 with the introduction of countryside- and beach-themed sets including the new Sunshine Ranch and Stephanie’s Beach House.Lego-Friends-300

Budding cowgirls will enjoy the Sunshine Ranch (£59.99) where they can join Mia for some horseback riding fun. Country lovers will also enjoy helping Olivia down on the farm with the Sunshine Harvest (£17.99) and Stephanie’s Newborn Lamb (£9.99).

Stephanie’s Beach House (£39.99) features include a terrace with swiveling chairs, kitchen with bar, jetty, outside stairs leading to the upper floor, convertible sofa bed, TV and radio, bathroom with toilet, shower with a palm leaf, balcony with telescope for star gazing and windsurfer. Also available is Emma’s Lifeguard Post (£9.99), Heartlake Juice Bar (£24.99) and Mia’s Lemonade Stand (£9.99) for a refreshing drink.

There is also a new series of the Lego Friends Collectibles range, retailing at £2.99 each, focusing on the animal kingdom. The range includes Turtles Little Paradise, Tiger’s Beautiful Temple, Penguin’s Playground, Macaw’s Fountain, Orangutan’s Banana Tree, and Brown Bear’s River. Each set can be combined with the others to create a combi-model.

Kathryn Marriott, Lego Friends brand manager, comments: “Lego Friends has sold twice as well as expected and we have high expectations for the line in 2014. Our aim for this year is to continue to recruit new girls to the brand whilst introducing new and exciting models for our existing fans. The new sets are based around the beach and countryside – both themes which have already proved popular. They will feature the same attention to detail offering girls aged five to 12 an iconic Lego building experience combined with a multitude of opportunities for realistic role play.”


Reality bites…it’s the Friday Blog!

Boots to significantly reduce toys presence in stores

Mattel releases full 2019 and Q4 results

Playmobil launches EverDreamerz collectibles 

The latest Toy World recruitment roundup

The Toy Association provides update on coronavirus ahead of Toy Fair New York

Hamleys to host in-store activities for February half term

Plum Products launches new Bowl Freebound Trampoline

Toytown in Woodbridge to close after 30 years

Details for new BlogOn Kids event revealed