Lego Friends partners with intu to launch UK tour

Published on: 27th March 2018

Lego has partnered with intu to launch the Lego Friends House of Heart Tour across its centres this Easter.

Lego Friends has brought together a real-life group of influential girls – YouTube stars, Tiana from Toys AndMe, Ruby Rube, SassyBelle, Rosie McClelland and Mia (Mia’s Life) – to form the Lego Friends Heart Squad.

At select locations across intu centres from Saturday 24th March – Saturday 12th May, customers will have the chance to see the YouTube stars make a special appearance, as they partner with Lego Friends to help put more heart in the world.

Roger Binks, customer experience director for intu, commented: “Our exciting partnership with Lego is yet another example of how we want to make all our customers smile and make them feel happier than when they first walked through the door. Lego is a household name all over the world with an amazing history and will appeal to customers of all ages; we can’t wait to see the tour in action.”

Lego Friends House of Heart Tour will take place between 09:30 – 18:30 at each location on the below dates:

Saturday 31st March – intu Merry Hill
Ruby Rube will be appearing between 09:30 – 13:30
Saturday 7th April – intu Derby
Mia’s Life will be appearing between 09:30 – 13:30
Saturday 21th April – intu Lakeside
Rosie McClelland will be appearing between 09:30 – 13:30
Saturday 14th April – intu Braehead
Saturday 28th April – intu Victoria Centre
Tiana will be appearing between 09:30 – 13:30
Saturday 5th May – Manchester Arndale
SassyBelle will be appearing between 09:30 – 13:30
Saturday 12th May – intu Milton Keynes


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