Lego launches new #letsbuildtogether campaign

Published on: 31st March 2020

Daily play challenges, new play ideas and live build-a-longs will be shared on social media using the hashtag.

Inspired by the amazing Lego creations being shared by people of all ages on social media, the company has delved deep into its archives and assembled Lego designers, STEM gurus and play experts to come up with new ways to help families stay creative, curious and connected while at home.

Daily play challenges, new play ideas and live build-a-longs will be shared on social media using the hashtag #letsbuildtogether and at  Play inspiration can also be found by searching #letsbuildtogether on social media.

The Lego Group is committed to sharing the very best play inspiration to:

  • help families stay curious, creative and connected whatever time, space or toys they have access to
  • helping to support families as they face the challenge of keeping children educated and engaged while juggling their own work and well-being

Over the next few weeks, hundreds of play ideas will be shared on, and Lego social channels, inviting builders across the globe to have a go at daily building challenges, join live build-a-longs and share their creativity online using #letsbuildtogether.

David Pallash, a Lego Play Agent, commented: “With many parents worried about juggling work with childcare and schooling, play could be one of the easiest, and most fun ways of keeping a child’s education and development on track. Children say they learn best when activities feel like play, while 9 in 10 parents feel that play helps their child develop key skills such as resilience, collaboration, creativity and communication. Not only is play essential to a child’s development, but it benefits the whole family too. Parents say that playing with their child is good for their own well-being and happiness and importantly in tough times, it also helps them relax and connect with their children.”

It’s also been announced that the Lego Foundation has pledged $50m  to a number of NGO and charity partners to support children most in need, ensuring they have access to essential supplies and continued development through learning through play.


DreamToys attracts extensive media coverage

Warnings for Christmas supply chain chaos as peak trading season beckons

Hornby sales surge as more take up hobbies in lockdown

Orchard Toys celebrates 25 years of best-selling game Shopping List

UL offers free webinar to help companies navigate Brexit

Smiffys takes on Masha and the Bear licence

Kidicraft introduces new 3D Harry Potter puzzles

DreamToys announces top 12 toys for Christmas 2020

The 2020 DreamToys list in full

AIS buying group appoints Sue Kemp as managing director